Podcast #2

Below are links to my podcast and RSS feed for my show.

http://www.buzzsprout.com/22711/167918-rider-university-s-communications-program

http://www.buzzsprout.com/22711.rss

Transmedia Storytelling 101

1. Why is transmedia storytelling important in digital convergence communication?

Through transmedia storytelling, you take advantage of the full spectrum. One story can be fully told through different forms of media.

2. Why can the media business be beneficial more from transmedia storytelling in distributing their productions?

You can attract wide, different bodies of the audience. Also, it’s financially beneficial for the media to use transmedia storytelling.

3. How can transmedia storytelling be beneficial for different bodies of audience in consuming productions?

It’s beneficial for the audience because it expands content and gives a lot more to the audience. Different forms of media can be targeted to different segments of the audience.

4. How can transmedia storytelling be worked out in terms of collective intelligence in the process of production?

Different forms of media means that one story can be developed through different forms of media over a long period of time, ensuring an in-depth, authentic story.

5. How does transmedia storytelling encourage the interactivity with the audience?

It's important to involve the audience as best as possible. Interactivity means you can get people involved with the production process through different social media such as Facebook and Twitter.

Podcasting

1. How does podcasting fit into the organizational communication in business, non-profit, and academic contexts?

Podcasts are a credible form of media. Much like videos, podcasts can be accessed through different media platforms. It can be used for internal communications. Nonprofits can use podcasts to promote themselves.

2. Why does the speaker say that podcasting extends message?

A speaker can further enhance their message with a podcast. Podcasts can give the message a voice. Also, podcasts can easily be shared with millions of people around the world through iTunes or RSS Feeds.

3. How does podcasting encourage participation culture according to the speaker?

Podcasting encourages people to respond. It is more for the audience, not for a product. Listeners can respond to speakers with either support or an argument, thus engaging in two-way communication.

4. What are the three critical elements of development for a successfully media when the speaker talks about email, blogging, and online ad? Why does podcasting have the three elements?

The three elements of development are to learn from the podcast, produce good content, and make access and listening easy; entertaining, educating, and easy to use. There are three different elements because it covers a larger demographic. Podcasts target different various audiences.

5. How does the concept of digital media convergence get applied in podcasting when the speaker discusses the compounding media?

Podcasting can be shared through Facebook, Twitter, etc. and other platforms. This can trigger conversation among different audiences.

The Jason Project

Click on the links below to listen or subscribe to my podcast!

http://www.buzzsprout.com/22711/166441-the-jason-project

http://www.buzzsprout.com/22711.rss

Week #10

It’s the Audience, Stupid!

What is the new approach to storytelling and how is it being used to broaden audiences?

Visual and personal storytelling are becoming more popular in the media. It broadens audiences because a larger audience and more people can understand and relate to news.

How is digital media being used to engage audiences?

Digital media offers a good platform to engage the audience. Users are encouraged to contribute their thoughts through email, posts, subscribing, and following them. Their reactions fuel the stories that news sites report on.

Give three specific examples of how you can incorporate storytelling into an article you write? 

• You can put your personality in an article.
• Put things in sequential order; tell a story as it’s happening.
• Give the audience a better insight into what is being reported.

All the Aggregation That’s Fit to Aggregate

What does aggregation mean?

Pull everything together, archive it and present it, similar to media convergence.

Why does the author describe Arianna Huffington as “the queen of aggregation?”  Go to the Huffington Post and provide an example.

Arianna Huffington compiles information and content about a topic and uses it to report on her own site.

Is aggregation a threat to professional journalism – why or why not?

Yes. Reporters are not creating original content. Journalism is about creating original content and getting news out to the public in your own words, but this can’t be done through aggregation.

Photojournalism in the Age of New Media

A professional journalist receives a photo captured by a citizen journalist….

• What are the positives? Through social media, news is available to the public as it unfolds. This allows news organizations to find important stories using tools beyond what they possess.

• Why does the professional journalist need to be careful? Verification is often a problem. Proper attribution can be lost between retweets and shares on Facebook. With all this, journalists may not be 100% sure that they are dealing with the original content's owner.

• Why might the content of the photo be called into question? If the source of a photo cannot be verified, it may not be valuable. Copyright issues may deem a photograph useless.

• How does citizen photojournalist impact the job of the professional photojournalist? News agencies may be satisfied with citizens' photographs, they will no longer need professional photojournalists. That may eventually drive them out of business.

"Youtube"

1. How does the interaction online become the key for Youtube video production community? Please use the media convergence concept to explain it.

People can collaborate and work on videos together if they share a common interest, helping the Youtube video community grow. It is part of participatory culture; people create original content and share it through other social networks like Facebook, Twitter, and Google+. They share comments, like videos and share videos through social media. This is an example of media convergence.

2. The article mentioned that the teens are mainly passively consumers of
Youtube being on the periphery. But seven out of 10 most subscribed partners
are teens and young adults. How do you explain this use of Youtube in youth?

Younger generations tend to be more creative and expressive. They use Youtube as a platform for expressing themselves and spreading ideas. Youtube has evolved from a website full of viral videos to a website where people can post videos relating to pop culture, news, information and other topics. Teens and young adults tend to search for entertaining videos that share a common interest, making up a majority of Youtube's online population.

3. How does Youtube use different techniques to create an online community
that is different from other websites?

Youtube videos are made by users and shared by users. Other websites tend to go to professional designers or promote themselves through advertisements. Youtube promotes itself. Its community is built through user communications. 

4. What is the next step for Youtube development? Please use the concept of participatory culture and media development theory we discussed to explain
your answer.

As previously stated, users are the life of Youtube. Users create, post and share videos. In the future, participatory culture will help Youtube develop into more than viral videos. Youtube gains a following through its growing fan base sharing videos across different channels, social networks and websites. Video streaming websites such as Youtube and Netflix will provide people with entertainment and news, eventually taking the place of television.

Social Media questions

Social Media Use is Soaring—Time to Reconsider Your 2013 Strategy

• What did you learn about the growing trends in the use of social media?

More people are using mobile phones and tablets to access networks. Social media is constantly developing, so technology changes to accommodate it.

• What takeaways do you see from the data?

Social media is the future. In the next few years, all discussions will take place on Twitter or Facebook because these social networks are so easily accessible and connect people from all over the world together.

Technology & Internet: 10 Social Media Tips Every Business Needs to Know

•  How do businesses use social media?

Businesses use social media to see how well employees represent their company and also to see what is being said about them on social networks.

•  Were you surprised by what “social media is NOT?”

Not at all. When you look more at how businesses use social media, it's common sense to know that social media is growing and helpful for businesses. Social networks like Facebook and Twitter are not only for personal use anymore, businesses are using these sites to build themselves.

• Describe some of the things that “social media IS.”

Social media is a rapidly growing platform where anything and everything happens. It is the newest trend and it won't die out anytime soon.

• What are the takeaways for business from this article?

Social media is the new way that businesses are building themselves. They spread the word of their product through ads and those ads are shared or retweeted, giving the business a great ROI and helps word spread quicker and cheaper.