Podcasting

1. How does podcasting fit into the organizational communication in business, non-profit, and academic contexts?

Podcasts are a credible form of media. Much like videos, podcasts can be accessed through different media platforms. It can be used for internal communications. Nonprofits can use podcasts to promote themselves.

2. Why does the speaker say that podcasting extends message?

A speaker can further enhance their message with a podcast. Podcasts can give the message a voice. Also, podcasts can easily be shared with millions of people around the world through iTunes or RSS Feeds.

3. How does podcasting encourage participation culture according to the speaker?

Podcasting encourages people to respond. It is more for the audience, not for a product. Listeners can respond to speakers with either support or an argument, thus engaging in two-way communication.

4. What are the three critical elements of development for a successfully media when the speaker talks about email, blogging, and online ad? Why does podcasting have the three elements?

The three elements of development are to learn from the podcast, produce good content, and make access and listening easy; entertaining, educating, and easy to use. There are three different elements because it covers a larger demographic. Podcasts target different various audiences.

5. How does the concept of digital media convergence get applied in podcasting when the speaker discusses the compounding media?

Podcasting can be shared through Facebook, Twitter, etc. and other platforms. This can trigger conversation among different audiences.