Transmedia Storytelling 101

1. Why is transmedia storytelling important in digital convergence communication?

Through transmedia storytelling, you take advantage of the full spectrum. One story can be fully told through different forms of media.

2. Why can the media business be beneficial more from transmedia storytelling in distributing their productions?

You can attract wide, different bodies of the audience. Also, it’s financially beneficial for the media to use transmedia storytelling.

3. How can transmedia storytelling be beneficial for different bodies of audience in consuming productions?

It’s beneficial for the audience because it expands content and gives a lot more to the audience. Different forms of media can be targeted to different segments of the audience.

4. How can transmedia storytelling be worked out in terms of collective intelligence in the process of production?

Different forms of media means that one story can be developed through different forms of media over a long period of time, ensuring an in-depth, authentic story.

5. How does transmedia storytelling encourage the interactivity with the audience?

It's important to involve the audience as best as possible. Interactivity means you can get people involved with the production process through different social media such as Facebook and Twitter.