Podcast #2

Below are links to my podcast and RSS feed for my show.

http://www.buzzsprout.com/22711/167918-rider-university-s-communications-program

http://www.buzzsprout.com/22711.rss

Transmedia Storytelling 101

1. Why is transmedia storytelling important in digital convergence communication?

Through transmedia storytelling, you take advantage of the full spectrum. One story can be fully told through different forms of media.

2. Why can the media business be beneficial more from transmedia storytelling in distributing their productions?

You can attract wide, different bodies of the audience. Also, it’s financially beneficial for the media to use transmedia storytelling.

3. How can transmedia storytelling be beneficial for different bodies of audience in consuming productions?

It’s beneficial for the audience because it expands content and gives a lot more to the audience. Different forms of media can be targeted to different segments of the audience.

4. How can transmedia storytelling be worked out in terms of collective intelligence in the process of production?

Different forms of media means that one story can be developed through different forms of media over a long period of time, ensuring an in-depth, authentic story.

5. How does transmedia storytelling encourage the interactivity with the audience?

It's important to involve the audience as best as possible. Interactivity means you can get people involved with the production process through different social media such as Facebook and Twitter.

Podcasting

1. How does podcasting fit into the organizational communication in business, non-profit, and academic contexts?

Podcasts are a credible form of media. Much like videos, podcasts can be accessed through different media platforms. It can be used for internal communications. Nonprofits can use podcasts to promote themselves.

2. Why does the speaker say that podcasting extends message?

A speaker can further enhance their message with a podcast. Podcasts can give the message a voice. Also, podcasts can easily be shared with millions of people around the world through iTunes or RSS Feeds.

3. How does podcasting encourage participation culture according to the speaker?

Podcasting encourages people to respond. It is more for the audience, not for a product. Listeners can respond to speakers with either support or an argument, thus engaging in two-way communication.

4. What are the three critical elements of development for a successfully media when the speaker talks about email, blogging, and online ad? Why does podcasting have the three elements?

The three elements of development are to learn from the podcast, produce good content, and make access and listening easy; entertaining, educating, and easy to use. There are three different elements because it covers a larger demographic. Podcasts target different various audiences.

5. How does the concept of digital media convergence get applied in podcasting when the speaker discusses the compounding media?

Podcasting can be shared through Facebook, Twitter, etc. and other platforms. This can trigger conversation among different audiences.

The Jason Project

Click on the links below to listen or subscribe to my podcast!

http://www.buzzsprout.com/22711/166441-the-jason-project

http://www.buzzsprout.com/22711.rss

Week #10

It’s the Audience, Stupid!

What is the new approach to storytelling and how is it being used to broaden audiences?

Visual and personal storytelling are becoming more popular in the media. It broadens audiences because a larger audience and more people can understand and relate to news.

How is digital media being used to engage audiences?

Digital media offers a good platform to engage the audience. Users are encouraged to contribute their thoughts through email, posts, subscribing, and following them. Their reactions fuel the stories that news sites report on.

Give three specific examples of how you can incorporate storytelling into an article you write? 

• You can put your personality in an article.
• Put things in sequential order; tell a story as it’s happening.
• Give the audience a better insight into what is being reported.

All the Aggregation That’s Fit to Aggregate

What does aggregation mean?

Pull everything together, archive it and present it, similar to media convergence.

Why does the author describe Arianna Huffington as “the queen of aggregation?”  Go to the Huffington Post and provide an example.

Arianna Huffington compiles information and content about a topic and uses it to report on her own site.

Is aggregation a threat to professional journalism – why or why not?

Yes. Reporters are not creating original content. Journalism is about creating original content and getting news out to the public in your own words, but this can’t be done through aggregation.

Photojournalism in the Age of New Media

A professional journalist receives a photo captured by a citizen journalist….

• What are the positives? Through social media, news is available to the public as it unfolds. This allows news organizations to find important stories using tools beyond what they possess.

• Why does the professional journalist need to be careful? Verification is often a problem. Proper attribution can be lost between retweets and shares on Facebook. With all this, journalists may not be 100% sure that they are dealing with the original content's owner.

• Why might the content of the photo be called into question? If the source of a photo cannot be verified, it may not be valuable. Copyright issues may deem a photograph useless.

• How does citizen photojournalist impact the job of the professional photojournalist? News agencies may be satisfied with citizens' photographs, they will no longer need professional photojournalists. That may eventually drive them out of business.

"Youtube"

1. How does the interaction online become the key for Youtube video production community? Please use the media convergence concept to explain it.

People can collaborate and work on videos together if they share a common interest, helping the Youtube video community grow. It is part of participatory culture; people create original content and share it through other social networks like Facebook, Twitter, and Google+. They share comments, like videos and share videos through social media. This is an example of media convergence.

2. The article mentioned that the teens are mainly passively consumers of
Youtube being on the periphery. But seven out of 10 most subscribed partners
are teens and young adults. How do you explain this use of Youtube in youth?

Younger generations tend to be more creative and expressive. They use Youtube as a platform for expressing themselves and spreading ideas. Youtube has evolved from a website full of viral videos to a website where people can post videos relating to pop culture, news, information and other topics. Teens and young adults tend to search for entertaining videos that share a common interest, making up a majority of Youtube's online population.

3. How does Youtube use different techniques to create an online community
that is different from other websites?

Youtube videos are made by users and shared by users. Other websites tend to go to professional designers or promote themselves through advertisements. Youtube promotes itself. Its community is built through user communications. 

4. What is the next step for Youtube development? Please use the concept of participatory culture and media development theory we discussed to explain
your answer.

As previously stated, users are the life of Youtube. Users create, post and share videos. In the future, participatory culture will help Youtube develop into more than viral videos. Youtube gains a following through its growing fan base sharing videos across different channels, social networks and websites. Video streaming websites such as Youtube and Netflix will provide people with entertainment and news, eventually taking the place of television.

Social Media questions

Social Media Use is Soaring—Time to Reconsider Your 2013 Strategy

• What did you learn about the growing trends in the use of social media?

More people are using mobile phones and tablets to access networks. Social media is constantly developing, so technology changes to accommodate it.

• What takeaways do you see from the data?

Social media is the future. In the next few years, all discussions will take place on Twitter or Facebook because these social networks are so easily accessible and connect people from all over the world together.

Technology & Internet: 10 Social Media Tips Every Business Needs to Know

•  How do businesses use social media?

Businesses use social media to see how well employees represent their company and also to see what is being said about them on social networks.

•  Were you surprised by what “social media is NOT?”

Not at all. When you look more at how businesses use social media, it's common sense to know that social media is growing and helpful for businesses. Social networks like Facebook and Twitter are not only for personal use anymore, businesses are using these sites to build themselves.

• Describe some of the things that “social media IS.”

Social media is a rapidly growing platform where anything and everything happens. It is the newest trend and it won't die out anytime soon.

• What are the takeaways for business from this article?

Social media is the new way that businesses are building themselves. They spread the word of their product through ads and those ads are shared or retweeted, giving the business a great ROI and helps word spread quicker and cheaper.

“Can Blogs Revolutionize Progressive Politics?”

1. Why do the Democratic leaders embrace blogging as a potential political communication considering the traditional media landscape in politics?

Blogging is a quick and direct form of communication between politicians and the public. This is a growing trend because politicians can actually hear what people have to say about their strategies and views, among other things.

2. Blogging encourages a participatory culture. In what way does the participatory culture in blogging expand digital media convergence?

It's free, so everyone is able to speak their mind through different outlets. Different opinions and ideas mesh together and form public opinions, related ideas, etc. through the use of blogging.

3. In the article, the author says: “The ability of the Internet to erase geographical distances can become a structural weakness in elections where district lines and eligibility are key.” How can blogging counter this weakness in the process of turning the netroots to grassroots?

Blogging allows politicians to spread and increase active voter participation. Voters can support their parties through blogging and other interaction.

4. The author spends the second half of the article discussing the lack of diversity in current blogosphere dominated by elite bloggers. Please use the concept of digital convergence to explain how blogs can become the real bearer of freedom, democracy, egalitarianism, and participation in the new media communication?

Only elite bloggers get attention, while average bloggers' thoughts aren't very publicized. In order to break out, digital convergence must be used to move past the elite class, with attention and awareness being spread through social networks, garnering attention for a lesser known blog, thus spreading opinions, ideas, and other information that can potentially be life-changing.

Chris Christie's Bridgegate Scandal

     The political issue I chose to discuss was Chris Christie's George Washington Bridge lane closure scandal. Massive traffic jams in Fort Lee, NJ began on September 9, 2013 and lasted for 5 days when 2 of 3 toll lanes were shut down. The popular belief is that this was created for political revenge by Christie for Fort Lee Mayor Mark Sokolich refusing to endorse Christie in the 2013 gubernatorial election.

      This scandal has led many to view Chris Christie as a vengeful bully. It affected many commuters and was even the indirect cause of some deaths, including a 91 year old who couldn't receive immediate attention due to delayed response; the closure of lanes led to ambulances being trapped in traffic jams. Overall, the scandal has tarnished Governor Christie's reputation and portrays him as a "dirty politician," causing him to lose not only the support of voters, but their respect as well.

“Virtual Revolution” Pt. 1, 2 & 3

1. The web is celebrated as the revolutionary technology that is great leveling of humanity creating equal opportunity, equal access, and equal potential. However, there are only a quarter of people on the earth who can use it. How do you explain the controversial argument here?

Technology costs a lot to manufacture. The countries that cannot afford to make this technology are the countries that can't use it. Also, the internet services needed to use this technology is not available to all countries.

2. How is Wikipedia the best example to implement the leveling ideas of the Web rooted in the cultural revolution of 1960s, namely the Libertarianism in the counter culture? How does it explain some of the digital convergences?

Wikipedia is used by people all around the world , allowing different ideas and knowledge to be shared. Wikipedia explains the digital convergence  because it follows many ideas of communication established in the cultural revolution of the 1960s.

3. How does the Web make it possible for different kinds of digital convergence?

The Web makes digital convergence possible because it allows people to interact with others all around the world and share media through different platforms with people anywhere at any  time.

4. How can the Internet become a challenge for traditional authority? Use the political landscape changes in some counties to illustrate your answer.

Anything can be discussed on the Internet. In fact, everything is discussed on the Internet. These topics being discussed among parties include anti-government plots or ideas that challenge authority. In today's world, information is leaked and even confidential information is not kept private.

5. Do you believe that getting information free can set us free eventually? Why or Why not? Do you see any concerns of the complete freedom or self-expression without limit on the Internet? Why or why not?

Not all information should be freed. Some information should be withheld because there are some things that would cause controversy or panic among the public., whether or not the public has a right to know. There are some sensitive subjects that should be limited on the Internet. Although the Internet is uncensored and explicit, there are some matters that should not be taken lightly.

6. In traditional media communication, it has the “vertical” authority. In the Web communication, it becomes “horizontal?” How do you explain the change? How does this create the possibility for digital media convergence?

The change happened because the Web is full of information that can be controlled through all stages by anybody around the world.  This creates possibility for digital media convergence because without it, information would be nonsensical and most of what is on the Internet would not be shared across the world.

7. Why is that the Web is free critical for the success of the Web itself? How does that clash with the corporate business ideology? How does that pose challenges for copyright issues at the same time? What will happen if the Web is not free?

If the Web wasn't free, less people would use it, meaning less communication would take place between people and less information and knowledge would be shared. A lot of networking and business takes place through the Internet, so that would be an issue.  Copyright issues arise when information is plagiarized and manipulated into false information. If the Web wasn't free, people would not interact as frequently.

"Historical Development"

1. Why is broadband service the key for the success of online communication? What are the social effects of broadband service? How does the broadband service make digital convergence possible?

Internet users with broadband are more likely to create and distribute media content than dial-up users. This is because broadband service allows information to be sent in shorter periods of time. With broadband Internet, people can easily watch videos made by others in distant places and learn about global issues. Broadband connections make it possible to get large amounts of information from a variety of sources. In modern times, we have access to information through almost any medium.

2. Why does the use of World Wide Web open the door of the Internet communication to a much wider audience? In what way does the Web with graphical web browsers move the online communication to “acoustic world” discussed in the previous class?

The invention of the World Wide Web made the most fundamental shift in human communication possible. This hasn't happened since the advent of the printing press.  The WWW allowed easier many-to-many communications over distance and time.  Also, anybody can create and publish on the Web for very little cost and with little expertise. Graphical browsers appeal to the senses more than browsers with little to no text.

3. How might telecommunication change if the government supported the development of broadband Internet for everyone?

People would have to censor themselves or even refrain from expressing themselves because of the constant surveillance. The rise of cost of telecommunications might also change the usage rates of broadband Internet.

4. News organizations were changed by the telegraph, and a whole new business of news, that of the wire services, was created because of the telegraph. Discuss other industries that could benefit from rapid dissemination of information and how and why they would benefit from it.

The sales industry could benefit from rapid dissemination of information. A rapid distribution of information could lead to quicker advertisement and promotion, thus helping businesses' audiences grow and sales skyrocket.

5. Choose one of the common methods of online communication and think of how it could be improved in terms of facilitating communication between people, ensuring quality communication, and enabling the greatest number of users to distribute information.

Twitter is one of the most common methods of online communication. People can interact with one another in the blink of an eye, as well as stay up to date with news, discover new interests and follow current trends. This is an example of an excellent medium and it is the most modern form of communication in terms of speed and convenience.

"Digital McLuhan"

1. What are the differences between the pre-literate acoustic world and the alphabetical visual world? How does the media of television become a part of the acoustic world?

The pre-literate world is based on senses- sight and sound, as well as touch, taste, and smell. On the other hand, the alphabetical visual world allows people to express themselves by conveying abstraction through the use of words and ideas, thus making basic communication easier. TV has become a part of the acoustic world because basically all of our human senses are involved. The five basic senses, mainly visual and auditory, enhance the audience's television experience, helping them be more engaged in programming.

2. Why does the alphabet have the segregating tendencies? How exactly does the printing press reverse the segregating tendencies?

The alphabet has segregated tendencies because it was originally a solitary medium, usually readable by no more than one set of eyes at a time. The printing press allowed more than one copy of alphabetical texts to be available to more than one person at a time. This allowed for different interpretations and opinions of texts to be shared simultaneously.

3. How does the alphabetic communication in online communication make cyberspace acoustic? How is the online acoustic world different from the television, radio, or print acoustic world?

Cyberspace becomes acoustic because the alphabetic communication finds its purest alphabetic expression in the acoustic space it creates online. The acoustic world is transcribed into the alphabetic world in cyberspace. The online acoustic world is different from the TV, radio and print acoustic world because there is something to refer to with the online acoustic communication. The online acoustic world is a wider platform and can be shared with the world.

4. Not only do we invent media and media technologies but also we select their uses in different contexts. What are the two selection criteria? According to the selection criteria, please discuss what will happen to our online communication in 20 years.

Our selections are based on two criteria: we want media to extend our communications beyond the biological boundaries of naked seeing & hearing and we want media to recapture elements of that biological communication even as we exceed it in our extensions. In 20 years, online communication will continue to expand and basic reading, writing and communication will most likely be done online.

"Worship at the Altar of Convergence"

1. Why does convergence happen in the communication and media fields? What are the two conditions that lead to convergence?

Convergence happens in the communications and media fields because news can be spread through multiple media platforms. Constantly developing technology, such as social networks, can be used for communication and the spreading of ideas, entertainment, information, etc.

The circulation of media across different media systems and the active participation of consumers lead to convergence.

2. What are the three different kinds of digital convergence discussed in the article?

Video game convergence, telecommunications, and TV & film convergence are discussed in this article.

3. What cultural and social impacts does digital convergence have in addition to technological changes?

Through digital convergence, every important story is told, every brand gets sold, and every consumer gets courted across multiple media platforms. The public is kept up to date with all important issues through different forms of media.

4. Do the new media displace old media in the history of media development? Why or why not?

No. Older media keep up with evolving technology and are still relevant and still used by many.

5. The convergence happens from both the top-down corporate level and bottom-up grassroots level. How do both levels change the traditional concept of media consumption?

The top-down corporate level can promote any products, events, etc. quickly and through different outlets. The bottom-up grassroots level can spread awareness of any ideas and organizations, or even form communities with people around the world by using the same means of media. Compared to the traditional concept of media consumption, current technology can help promote or spread awareness more conveniently on a wider scale.

6. What does digital convergence in media indicate for communication and journalism professionals in the future?

Communication and journalism are changing for the better. Different media help people stay in touch with one another more efficiently. Social networks, text messages are becoming the go-to forms of media for interpersonal communication. As for journalism, news is easily accessible and available on many platforms. Journalists are able to report news quicker and more efficiently. News is more likely to break on social media before an actual news broadcast.